“Alan possesses a deep understanding of B2B SaaS market dynamics that is only matched by his ability to translate complex concepts into clear, compelling narratives.”
“He’s not just a consultant; he’s a mentor, a motivator, and an industry expert.”
Vijay Rayapati
Founder/CEO - Atomicwork
“His ability to ask the right questions is uncanny—he gets to the heart of what matters and helps uncover the ‘magic’ that’s already there but needs the right framing to shine.”
“We were able to clarify our messaging in a way that resonated deeply with our target audience and aligned with our vision.”
Mike Fraietta
Founder/CEO - Gargoyle Systems
“[Alan] helped a lot to move the dial forward in a significant way.”
“… after we spoke, I’ve connected with 13 creative / digital marketing agencies around here, and 7 of them are already exploring doing a client POC with us... a big part of that interest is due to the revised messaging / positioning that came out of our conversation.”
Lap-Tin Tsun
Founder & CEO - Visuo (Techstars Sydney)
“Alan Berkson is a wonder. He spent almost two hours shredding and transforming our messaging yesterday – for the second time. Late into his New York evening.”
“He is our best Techstars mentor in terms of absolute value added.”
Kate O'Keeffe
CEO/Co-founder - Heatseeker (Techstars Sydney)
“You helped me excavate my truth and shape it into something powerful to build on. That process is transformational.”
“You have a way of pressing just enough to challenge my assumptions while creating enough space to explore and refine those concepts.”
Stephanie Boyer, PhD
Professor of Marketing - Bryant University
“A transformative call with Alan, who challenged our sales strategy and introduced a refreshing perspective.”
“Alan's innovative insights enabled us to tailor our pitch to perfectly resonate with US customers.”
Vimal Ramakrishan
Happyfolks
“I found you to be a good sounding board on ideas. Are we solving an important problem? Are we going about it the right way? What's the messaging?”
Arjun Moorthy
CEO - Stealth Startup
“Very patient sounding board (apart from friend and advisor).”
“Not only with your own perspective, but a collective perspective which you have built by interacting with so many other stakeholders in SaaS ecosystem – which is super valuable for someone who isn’t so plugged into the US market.”
Ajeet Singh Kushwaha
Founder & Chief Builder - Aryabhatta Labs
“In the first 5 min he hit right to the core of our UVP (USP). The next 15 minutes were spent on refining messaging, initial GTM strategies, and how to position in this entirely new space for us.”
“If you’re looking for someone who can help you change your entire mindset and perspective on GTM, positioning, and UVP (aka USP) – Alan’s your guy!”
Sansan Fibri
Founder & CEO - Wakefully
“You asked insightful questions that made me rethink certain aspects of my strategy and challenged me to answer the question ‘what are you selling?’”
“The distinctions you made between [Brand vs. Product vs. Campaign narratives]—and the way you articulated their unique roles—caused me to think harder about Sugar Wood’s positioning and storytelling.”
Austin Allan
Founder & CEO - Sugar Wood
“What I appreciated most was that he met me where I was in terms of granular details.”
“That dexterity is rare, especially when meeting somebody for the first time.”
Peter Lopes
Account Executive - UserEvidence